Shopify
MailChimp
Platform
eCommerce Web Design
Email Marketing
Scope of work
Utilizing big beautiful imagery and featuring popular collections on the menu, visitors can easily find what they're looking for and purchase more efficiently.
Simplifying navigation.
To appeal to their target audience and highlight their brand, I updated the imagery on the website and selected a color palette and font pairing that complemented their products.
Creating a stronger brand identity.
Unique Challenges to solve
Aanya is a bohemian clothing brand that curates pieces for today’s creative nomads and wanderers. Empowering women from production to consumer; they work with local artisans from India to create clothing that invigorates the modern woman.
With a previously dated website, I revamped their Shopify eCommerce store to upgrade user experience, elevate their business, and increase conversions.
Objective
Before
After
With a pop-up boutique in Hong Kong featuring other local lifestyle brands, I designed weekly newsletters informing their customers of new arrivals and seasonal favorites. From 2019 to 2021, I designed hundreds of promotional emails featuring brands in the fashion, jewelry, beauty and wellness space, driving traffic to the store and generating offline and online sales.
Email marketing
